Applebee’s Overnight Social Media Meltdown: A Photo Essay


From the article:

“Commenting on your own status update during the biggest PR disaster in the history of your company at 2:53 am is the exact definition of social media suicide. Assuming this was a fake Applebee’s account, I clicked on the name. It took me right back to the page I was on. This was an official Applebee’s person. Commenting at 2:53 am.

But that, readers, is just the beginning. Oh it gets better. So much better.”

Image source and link to the article:


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