From the article:
“Commenting on your own status update during the biggest PR disaster in the history of your company at 2:53 am is the exact definition of social media suicide. Assuming this was a fake Applebee’s account, I clicked on the name. It took me right back to the page I was on. This was an official Applebee’s person. Commenting at 2:53 am.
But that, readers, is just the beginning. Oh it gets better. So much better.”
Image source and link to the article: https://rlstollar.wordpress.com/2013/02/02/applebees-overnight-social-media-meltdown-a-photo-essay/