How Thomas Kinkade Helped Prove That Art Can Be Scientifically Bad


They expected students to like both the Kinkade and Millais paintings once they were repeatedly exposed to each, on par with the 2003 study’s findings. But it turned out that while students liked Millais more and more, they liked Kinkade less over time. Common sense and subjective opinion tells us why (there’s less visual interest in a Kinkade painting), but it’s never been proven scientifically.

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