The Story Of How Meticulous Research Built The Trapper Keeper

http://www.fastcodesign.com/3018575/the-story-of-how-meticulous-research-built-the-trapper-keeper

Though it has a fairly iconic design–an illustrated three-ring binder that held in folders with vertical pockets that snapped or velcroed shut – Mental Floss learned that the Trapper Keeper was actually the result of meticulous market research.

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Image source and h/t to: http://www.fastcodesign.com/3018575/the-story-of-how-meticulous-research-built-the-trapper-keeper?partner=rss

Click here to read the original article: http://mentalfloss.com/article/52726/history-trapper-keeper

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