Chart: Movies that pass the Bechdel test have a better return on investment

http://feministing.com/2014/04/02/charts-movies-that-pass-the-bechdel-test-have-a-better-return-on-investment/

…even when crippled by small budgets, female-driven films tend to outperform expectations. The total median gross return on investment for a film that passed the Bechdel test was $2.68 for each dollar spent, compared to only $2.45 for films that failed. And despite the claims of some within the industry that films with strong female leads don’t do well internationally, they hold their own abroad as well.

hickey-bechdel-3
Image source and full article: http://feministing.com/2014/04/02/charts-movies-that-pass-the-bechdel-test-have-a-better-return-on-investment/

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